On Page SEO Workshop for Beginners - Feb 2018

Program Details

A one-day workshop for the essentials of On-Page Search Engine Optimization dedicated for the beginners in WordPress, like bloggers or small business owners.


Program Learning Objectives:

In this one-day workshop, you will learn how to: 
- Plan for building or writing a perfectly optimized page or post 
- Build the page or post with step by step SEO techniques 
- Analyze & audit your page or post SEO health 
- Monitor the performance of your page or post on Google ranking


Workshop Prerequisite:

-Familiarity with WordPress, dashboard and main navigation tools.  
-Create pages and posts  
-Install plugins  
-Bring your own laptop and power cord.


Workshop Topics:

It will cover the essentials of on-page optimization to have a perfectly optimized page.

This workshop will cover: 
-Introduction to SEO 
-Keyword Research 
-Title Tags 
-SEO Friendly URL / Permalink 
-Modifiers in Title and Description 
-H1 & H2 Title Tag 
-Index & No-Index 
-Meta Description 
-Multimedia for SEO 
-Keyword Placement & Density 
-Responsive Design 
-Outbound Links 
-Internal Links 
-Site Speed 
-Image Optimization 
-LSI / Synonyms Keywords 
-Social Sharing Buttons 
-Content Lenght & Word Count 
-Bounce Rate & Dwell Time 
-Engagement Encouragement 
-Content Freshness 
-Privacy Policy 
-Main Navigation 
-XML Sitemap 
-Anchor Text 
-301 Redirects 
-Blackhat On-Page SEO 
-Yoast SEO Plugin 
-Google Analytics installed and working 
-Google Search Console installed and verified


Program Date / Time / Location

The workshop is on Saturday 24 February 2018 at Rosaline’s downtown office on the seventh floor of 2 Bloor Street West.

WHEN: Saturday 24 February 2018, from 12 pm to 3 pm

WHERE: Our office, 2 Bloor Street West, Suite 700, Toronto, ON, M4W 3E2



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